Berlin based Fashion Brand founded 2020.
David William is a designer raised in Sofia, Bulgaria.
After graduating in fashion design school 2019 in Berlin, he founded DAVID WILLIAM — a label rooted in redefined sportswear and contemporary youth expression. His work explores the tension between — beauty and brutality, structure and chaos, where athletic functionality meets emotional rawness.
The brand emerges from the raw pulse of Berlin — where street, sound, and subculture converge into a new form of expression. It exists for those who shape culture through creation, not consumption.
Here, sportswear transcends function. It becomes a language of identity — fluid, precise, and alive. Each piece carries the tension between discipline and freedom, between movement and stillness. It’s not about performance, but presence — about translating emotion, memory, and rhythm into form.
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