I started DAVID WILLIAM in 2020 with a few football jerseys in a one-room flat in Moabit, Berlin.

Those first pieces ended up on the city’s dancefloors, worn until sunrise. That’s where the idea took shape: taking clothes built for the stadium and wearing them where no referee is watching.

The clubs shape everything: the sound systems, the energy, the way people dress when they’re dressing for themselves. A floor-length gown drawn from a motocross jersey’s language of mud, speed and crashes says more about this brand than any statement could. I take sportswear apart and rebuild it: made for nights on the dancefloor, but just as strong outside the club.

Every piece starts in my studio, with a feeling that slowly becomes a pattern. From there, it’s brought to life by specialized ateliers and partners I trust, each doing what they do best.

The artists who wore those early jerseys helped shape DAVID WILLIAM from the beginning. In 2021, I watched 999999999 take the stage at ADE in Amsterdam wearing one of my first custom jerseys. I still remember that moment.

Still Moabit, still the same idea. Beauty alone gets boring, brutality alone gets cheap. I let them fight.