I grew up in Mladost 4, a suburb of Sofia, Bulgaria. I spent my days on the squares between gray prefabricated buildings, where the street romance of improvised asphalt soccer fields left a formative mark on my soul. In 2016, I moved to Berlin to study fashion design. It is a gritty city, yet a place of haunting beauty, a landscape of unmatched freedom where you can find and forget yourself all at the same time. This is where the brand was born in 2020.
The Philosophy | We thrive in the tension between beauty and brutality, structure and chaos. Our work is a space where athletic functionality collides with emotional rawness: Ghetto; Couture.
The Craft | All pieces are developed in our Berlin studio, with technical execution refined in specialized ateliers in Plovdiv, Bulgaria. Each collection is released in strictly limited quantities, rejecting overproduction in favor of intentional, soulful creation.
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